RFU selects CW for 6 Nations

Journalists covering this year’s RBS 6 Nations rugby tournament were able to access player profiles and match stats with ease, thanks to a digital media guide produced by CW.

The RFU, Rugby Union’s governing body in England, wanted a fresh and functional addition to accompany the traditional 80-page printed media guide handed out each year.

With a fast turnaround vital, some of CW’s rugby mad staff put their heads together to create an easy to use interactive PDF containing all the key information about the tournament, teams, stadiums and profiles of England’s players.

The 200 journalists and commentators covering the tournament were able to use a drop down contents menu to jump straight to the information they were looking for and then copy and paste it straight into their reports as required.

The i-PDF was distributed on a handy, 6 Nations branded credit card style USB drive on the eve of the Scotland v England game at Murrayfield, which kicked off England’s tournament. Dave Barton, Senior England Teams Media Manager, commented:

“We’re really impressed with this solution. It’s a brand new approach for us and early feedback is encouraging. CW’s expertise in digital brochures meant they quickly grasped what we were looking to achieve and delivered a great product in super quick time.”

It isn’t the first endorsement CW has had from a big name in rugby. Last year England and Leicester Tigers fly-half Toby Flood sent us his best wishes and a signed copy after appearing on the cover of Toshiba’s employee magazine that we produced, as part of his role as a Toshiba brand ambassador.