The Hospital Group
Blogging Campaign ← Back to the portfolio
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Brief
The Hospital Group, the leading provider of cosmetic surgery in the UK, needed a blog for their website, to increase their online presence and improve SEO.
Featuring both serious news and informal gossip about cosmetic surgery, the blog will build relationships with existing and potential clients by keeping them informed and entertained, whilst positioning The Hospital Group as the ideal choice for their own procedure.
Strategy
In order to effectively cover relevant news, CW created a content criteria to pull together a large number of sources on the subject, which could be scoured easily and quickly. We then used these sources to write snappy, aspirational articles, which push the reader to learn more about The Hospital Group’s own procedures referred to in the story.
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