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When did you last review your member publication?

Evaluating if your own publication is in great shape can be a challenge. So we’ve created this quick health check to provide structure and objectivity. The Core Elements:  Having launched or revitalised 100s of publications we have identified the core elements of success, and guide you through them here.  Simply read the statements below and decide if you agree, feel neutral, or disagree. Findings In A Few Minutes:  By the end you will have a clear sense of whether your publication is great or not, and what your strengths and... Read The Rest →

CW Revamps VITALITY Membership Magazine

Following a recent client win, CW Content Works (CW) has just published the first revamped edition of Vitality – the official member magazine of the British Association of Beauty Therapy and Cosmetology (BABTAC). Vitality’s July/August issue includes a refresh that enhances the overall style of the magazine, and a move to a larger A4 format that offers more space for design, editorial content and overall reader experience – as well as better opportunities for advertisers. CW is an experienced publisher of membership magazines, particularly where members are made up of... Read The Rest →

Print: The Ultimate Mobile Communication

          The MD’s blog of last week got me thinking. Nigel pondered: If you think about it, a newspaper or magazine is the ultimate in mobile communication – needing no Wi-Fi or 3G/4G signal to download, no special equipment to view and no fear of the battery running out! What a plain-speaking stonker of a statement!  Cogent, self evident, and often forgotten in this digital age. The dominance of digital marketing has consequently positioned print media as the non-traditional format, and this now presents a great... Read The Rest →

Printed publications continue to pack a punch find IoIC awards judges

Invited to judge a couple of magazine categories at the national IoIC awards, CW MD Nigel finds print to be alive, kicking and as effective as ever.   Not a lot of people know this, but I used to be a bit of an amateur thespian. We are going back quite a few years it’s true, but I particularly enjoyed a show my am dram group put on when I performed a Peter Cook sketch from the famous Beyond the Fringe review also featuring Dudley Moore, Jonathan Miller and Alan... Read The Rest →

Awards recognition for CW from the Institute of Internal Communications

First Voice, the members’ magazine CW publishes on behalf of the Federation of Small Businesses, emerged a triple winner at an awards presentation for business communication at the weekend. The Institute of Internal Communication’s Central Awards recognises quality work by agency and in-house teams across various categories and we picked up two Awards of Excellence for best image and best writing, and a Certificate of Merit for best stakeholder publication. You can read more about how we created the award-winning image which featured on the front cover of the magazine that... Read The Rest →

Doing the business to support business

From the grandeur of the European Parliament in Brussels, to a rain-soaked, gale-battered north Yorkshire market town  – we’ll go anywhere for a good story! Our client, the Federation of Small Businesses, has been particularly active in the last couple of weeks and we’ve been on hand to cover the action for the members’ magazine First Voice. Fresh from rubbing shoulders with PM David Cameron and Chancellor George Osborne at a policy conference in Westminster, CW director Stefan was hopping on the Eurostar for the launch of the Federation’s European... Read The Rest →

Road testing an idea in the line of duty

 A politician on the cover just ensures the magazine goes straight to recycling. That pithy comment from a reader reinforced what we’d long known, but it certainly helps to have it confirmed in a focus group. We were sampling the views of the readers of First Voice – the Federation of Small Businesses’ flagship publication. We’ve made it our policy always to feature a member on the front. After all, it’s a magazine about members, for members, and focusing on the issues that concern them. One of the issues exercising large... Read The Rest →

The human side in a hard-hitting business story

Recent research by Bacs – the automated bank payment scheme – reveals that at any one time, over a million small businesses in the UK are waiting for payment for goods or services, and that the collective debt stands at a staggering £30.2 billion. Late payments have a crippling affect on small businesses, who frequently find that larger companies simply impose their own payment terms. According to the research, smaller firms are forced to wait an average eight weeks after bills are due, yet feel they cannot make a stand... Read The Rest →

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  • by Nigel

Toshiba celebrates the sale of 10 million laptops in the UK!

We want to say huge congratulations to our client Toshiba, having hit a massive milestone this month, selling its 10 millionth laptop in the UK! Selling its first UK laptop in 1985, Toshiba has gone from strength to strength, leading the market with pioneering developments throughout the 80s, 90s and 00s – with many worlds’ firsts. To celebrate this fantastic achievement, Toshiba threw its UK team a lavish celebration party at the Grove Hotel and Country Club and CW were on hand to capture the memorable occasion for the lead... Read The Rest →

CW fighting the corner for small firms

The UK’s leading lobbying group for small businesses has selected CW to produce its bi-monthly magazine.  First Voice is distributed to 200,000 members of the Federation of Small Businesses across the UK. The 40pp magazine is written and designed by CW and edited by Stefan Volak. It focuses on key business and political issues facing SMEs as well as profiling members and highlighting achievement and success. Share → Tweet

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