Putting it all together
After more than a quarter of a century creating, producing and developing publications for many of Britain’s biggest brands and organisations, you might think we get a little blasé when a new project comes along… far from it! We still get the same excitement and buzz from launching or relaunching a title that we always have. Earlier this year we were privileged to win the contract to publish Vitality the members’ magazine for BABTAC and here our editor Eilidh MacRae gives a little insight into how it all comes... Read The Rest →
When did you last review your member publication?
Evaluating if your own publication is in great shape can be a challenge. So we’ve created this quick health check to provide structure and objectivity. The Core Elements: Having launched or revitalised 100s of publications we have identified the core elements of success, and guide you through them here. Simply read the statements below and decide if you agree, feel neutral, or disagree. Findings In A Few Minutes: By the end you will have a clear sense of whether your publication is great or not, and what your strengths and... Read The Rest →
CW Revamps VITALITY Membership Magazine
Following a recent client win, CW Content Works (CW) has just published the first revamped edition of Vitality – the official member magazine of the British Association of Beauty Therapy and Cosmetology (BABTAC). Vitality’s July/August issue includes a refresh that enhances the overall style of the magazine, and a move to a larger A4 format that offers more space for design, editorial content and overall reader experience – as well as better opportunities for advertisers. CW is an experienced publisher of membership magazines, particularly where members are made up of... Read The Rest →
Print: The Ultimate Mobile Communication
The MD’s blog of last week got me thinking. Nigel pondered: If you think about it, a newspaper or magazine is the ultimate in mobile communication – needing no Wi-Fi or 3G/4G signal to download, no special equipment to view and no fear of the battery running out! What a plain-speaking stonker of a statement! Cogent, self evident, and often forgotten in this digital age. The dominance of digital marketing has consequently positioned print media as the non-traditional format, and this now presents a great... Read The Rest →