Black Friday – officially a UK ‘thing’!
Anyone who has checked their emails over the last few days (and is a committed online shopper like myself!) will no doubt be aware that the American retail tradition of ‘Black Friday’ – the 24 hour period the day after Thanksgiving where retailers slash their prices and send consumers into a buying frenzy, has well and truly reached the UK. Keen not to miss out on custom from deal-hungry Black Friday shoppers, our client Halfords Autocentres got in touch late last week for some last minute help promoting their ‘Black Friday’ deals. We quickly... Read The Rest →
Putting it all together
After more than a quarter of a century creating, producing and developing publications for many of Britain’s biggest brands and organisations, you might think we get a little blasé when a new project comes along… far from it! We still get the same excitement and buzz from launching or relaunching a title that we always have. Earlier this year we were privileged to win the contract to publish Vitality the members’ magazine for BABTAC and here our editor Eilidh MacRae gives a little insight into how it all comes... Read The Rest →
Under the skin of an award-winning rebrand
When our client The Kaleidoscope Plus Group got in touch to ask if we’d be interesting in attending or sponsoring their Gala Ball in celebration of World Mental Health Day we jumped at the chance to do both! So we’ll be donning our glad rags and joining them at their lovely new premises in West Bromwich on Thursday 9th October for a glitzy evening of fun and laughter, with a headline set from the rather brilliant Nina Conti. We’ve worked with the charity for several years, providing social media support and... Read The Rest →
Death by powerpoint – an alternative!
Just the mention of Powerpoint in most offices elicits groans. There’s no prize for guessing why – most us hate being on the receiving end of powerpoint presentations even more than we hate creating them. Apparently over 30 million Powerpoint presentations are created every day! How many of these successfully engage their audiences? The percentage isn’t likely to be particularly high. Whilst this is largely down to substandard content and/or the presentation skills of the presenter, we do believe that the tired, overly familiar medium may have something to do... Read The Rest →
-
- In: Clients, Design, Events
- Comments Off on The weird and wonderful world of… maintaining energy at E.ON
The weird and wonderful world of… maintaining energy at E.ON
Here at CW we love the special blend of challenge and excitement that comes with the delivery of some of the more unusual communications projects we work on for our clients. cell spy now In recent months, as part of our work helping E.ON keep their workforce of hundreds up to date and motivated we’ve worked on a fantastic array of fun, one-off pieces of work ranging from the design and production of giant greetings cards and magnetic jigsaw puzzles to the creation of whizzy, interactive presentations. These greeting cards... Read The Rest →
-
- In: Content, Design, FSB, Publications
- Comments Off on CW fighting the corner for small firms
CW fighting the corner for small firms
The UK’s leading lobbying group for small businesses has selected CW to produce its bi-monthly magazine. First Voice is distributed to 200,000 members of the Federation of Small Businesses across the UK. The 40pp magazine is written and designed by CW and edited by Stefan Volak. It focuses on key business and political issues facing SMEs as well as profiling members and highlighting achievement and success. Share → Tweet
-
- In: Design
- Comments Off on Not just a pretty (type) face
Not just a pretty (type) face
How typography can make or break your content (and your business card) It is a design masterpiece. It is mindless corporate chic. It is New York City subway. It is Nazi soldiers marching in line. When you use Helvetica, you use more than an unassuming Swiss typeface. The world’s most popular font is revered and reviled in equal measure. People make ‘quietly captivating’ documentaries about it (see 2007’s The Life and Times of a Typeface) and ‘typophiles’ even shave it into their heads (see the mind-boggling photos on the curiously-titled... Read The Rest →