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- In: Blogging, Content, Meet the team
- Comments Off on The PAW approach – ‘Pooch at Work’
The PAW approach – ‘Pooch at Work’
Here at CW we have a soft spot for anything cute and fluffy, so when Victoria our senior account manager bought little Henry in, we all went a little gooey inside – well the girls did anyway! At first Henry, a two-year-old golden Cocker Spaniel, was very inquisitive and wanted to put his nose in places it wasn’t always welcome, but we are now in the safe knowledge that every corner and sniff has been investigated thoroughly. Henry quickly became very much at home and now lounges on the sofas... Read The Rest →
Business blogging blunders…and how to avoid them
As purveyors of top notch content at CW, we’re big fans of the business blog. google cell phone tracker Get it right and it’s a real opportunity to establish your authority; show your personality; share your knowledge and experience; differentiate your business; engage with your customers; and spark conversations. But every day we see businesses getting it wrong and scoring own goals – so here are our 5 simple tips to get it right. 1. Don’t blag on your blog All too often people seem to think they’ve gone... Read The Rest →
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- In: Content, Gerber Juices, In the line of duty
- Comments Off on In the line of duty… Donning paper overalls and hairnets in search of inside knowledge!
In the line of duty… Donning paper overalls and hairnets in search of inside knowledge!
This week, CW has been getting under the skin of the factory operatives at Gerber Juice for the lead story of the latest edition of Juicy News. home based business opportunity Before CW could be granted access to the controlled factory floor there was a strict process to go through. First we were handed a health questionnaire asking some probing questions – luckily we all passed as ‘risk free’! As a reward we were directed to a storeroom to pick out our factory outfits. These consisted of steel toe cap... Read The Rest →
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- In: Clients, Content, Publications
- Comments Off on Toshiba celebrates the sale of 10 million laptops in the UK!
Toshiba celebrates the sale of 10 million laptops in the UK!
We want to say huge congratulations to our client Toshiba, having hit a massive milestone this month, selling its 10 millionth laptop in the UK! Selling its first UK laptop in 1985, Toshiba has gone from strength to strength, leading the market with pioneering developments throughout the 80s, 90s and 00s – with many worlds’ firsts. To celebrate this fantastic achievement, Toshiba threw its UK team a lavish celebration party at the Grove Hotel and Country Club and CW were on hand to capture the memorable occasion for the lead... Read The Rest →
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- In: Content, Design, FSB, Publications
- Comments Off on CW fighting the corner for small firms
CW fighting the corner for small firms
The UK’s leading lobbying group for small businesses has selected CW to produce its bi-monthly magazine. First Voice is distributed to 200,000 members of the Federation of Small Businesses across the UK. The 40pp magazine is written and designed by CW and edited by Stefan Volak. It focuses on key business and political issues facing SMEs as well as profiling members and highlighting achievement and success. Share → Tweet
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- In: Clients, Content, Honey Monster, Social Media
- Comments Off on Tell ‘em about the honey, CW
Tell ‘em about the honey, CW
Honey Monster Foods, the company behind Sugar Puffs and its famous brand character, invited CW to develop the Honey Monster’s social media presence to engage with a new generation of consumers. Share → Tweet
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- In: Blogging, Content, Social Media
- Comments Off on Mixing social with business
Mixing social with business
…or how harnessing the power of social media will boost your business, win you friends and influence people… Few businesses these days would argue that they don’t need a website. According to a BBC report in March 2012, the UK is the ‘most internet-based major economy’ on the planet with online transactions accounting for 8.3% of our total economy – bigger than any other G20 country. What’s more, researchers predict that the UK web economy is set to grow at a considerably faster rate than either the US or China... Read The Rest →
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- In: Content
- Comments Off on Content works for us
Content works for us
Many of us wake up on New Year’s Day nursing a sore head after perhaps one too many the night before, but I’ll make no excuse for cracking open a bottle of bubbly or two this year because at midnight on January 1, 2013, CW will celebrate exactly 25 years since we opened for business for the first time. Back then we had one client, two employees and rented two rooms above a branch of the Heart of England Building Society in Birmingham. And while the Heart of England BS... Read The Rest →
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- In: Content
- Comments Off on It’s them or us!
It’s them or us!
rogerian argument essay Which works best when writing for a company’s internal communication? ‘Company X announced this week that it is boosting exports to China’, or ‘We announced this week that we are boosting our exports to China.’ The former strikes a dispassionate, and therefore more authoritative tone, whereas adopting the third person is more engaging; it makes people feel included, one of the team, a valued contributor. A crude survey suggests it’s the hoary, old print journos, dying hard with their dog-eared house style guidelines, clinging to an approach... Read The Rest →
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- In: Content
- Comments Off on The dreaded speech
The dreaded speech
The cue cards are cut and carefully numbered, the dog has given you his feedback, the hand gestures are kept in order and you know the exact spot you will be making eye contact with… It’s time to dust yourself down, take a deep breath, step up to the plate and deliver the dreaded speech, the one you hoped would always be weeks away. Share → Tweet