Black Friday – officially a UK ‘thing’!
Anyone who has checked their emails over the last few days (and is a committed online shopper like myself!) will no doubt be aware that the American retail tradition of ‘Black Friday’ – the 24 hour period the day after Thanksgiving where retailers slash their prices and send consumers into a buying frenzy, has well and truly reached the UK. Keen not to miss out on custom from deal-hungry Black Friday shoppers, our client Halfords Autocentres got in touch late last week for some last minute help promoting their ‘Black Friday’ deals. We quickly... Read The Rest →
We Had a Ball!
Last week the team donned their glad rags to attend CW client The Kaleidoscope Plus Group’s inaugural World Mental Health Day Charity Gala Ball. And what a night it was – we did indeed have a ball! We’re yet to hear confirmation of the final figure but by the sounds of it lots of vital funds were raised, ensuring the charity can continue their great work promoting positive mental health and wellbeing and helping to create brighter futures for their service users. We have been working closely with The Kaleidoscope... Read The Rest →
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Copyright or copy, right?
Help yourself! Go on, it’s on the internet and as everybody knows, if it’s on the internet, it’s fair game. So copy and paste at will. These words are free, right? Well, no, not really. Technically they’re subject to copyright, which means I, as the copywriter, have the right to prevent others from copying or reproducing these words without my permission, sue for infringement if they are reproduced without permission or, where I do give permission, expect a fee for them. I don’t have to register the copyright. It ‘arises’... Read The Rest →
Putting it all together
After more than a quarter of a century creating, producing and developing publications for many of Britain’s biggest brands and organisations, you might think we get a little blasé when a new project comes along… far from it! We still get the same excitement and buzz from launching or relaunching a title that we always have. Earlier this year we were privileged to win the contract to publish Vitality the members’ magazine for BABTAC and here our editor Eilidh MacRae gives a little insight into how it all comes... Read The Rest →
Under the skin of an award-winning rebrand
When our client The Kaleidoscope Plus Group got in touch to ask if we’d be interesting in attending or sponsoring their Gala Ball in celebration of World Mental Health Day we jumped at the chance to do both! So we’ll be donning our glad rags and joining them at their lovely new premises in West Bromwich on Thursday 9th October for a glitzy evening of fun and laughter, with a headline set from the rather brilliant Nina Conti. We’ve worked with the charity for several years, providing social media support and... Read The Rest →
CW Revamps VITALITY Membership Magazine
Following a recent client win, CW Content Works (CW) has just published the first revamped edition of Vitality – the official member magazine of the British Association of Beauty Therapy and Cosmetology (BABTAC). Vitality’s July/August issue includes a refresh that enhances the overall style of the magazine, and a move to a larger A4 format that offers more space for design, editorial content and overall reader experience – as well as better opportunities for advertisers. CW is an experienced publisher of membership magazines, particularly where members are made up of... Read The Rest →
This Matter of Size – Why Small Agencies Do It Better
Here’s one thing you can be certain of when evaluating bigger agencies versus smaller: whilst bigger might not be better – it will definitely be more expensive. A larger agency will have more people and services under one roof – all contributing to larger overheads, rent and salaries that you as the client will be paying for within the hourly rate. But will those extra concrete walls, employees and software licenses add up to greater strategic and creative excellence? No. Because size has nothing to do with such things. Bigger... Read The Rest →
Death by powerpoint – an alternative!
Just the mention of Powerpoint in most offices elicits groans. There’s no prize for guessing why – most us hate being on the receiving end of powerpoint presentations even more than we hate creating them. Apparently over 30 million Powerpoint presentations are created every day! How many of these successfully engage their audiences? The percentage isn’t likely to be particularly high. Whilst this is largely down to substandard content and/or the presentation skills of the presenter, we do believe that the tired, overly familiar medium may have something to do... Read The Rest →
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Never a better time to get content marketing
With the economy beginning to grow at a pace, and business confidence booming, dusting down that content marketing campaign that’s been on hold for a year or two would seem a timely strategy… British firms are more confident about the future than they have been in years according to the latest survey by our client, the Federation of Small Businesses. And the Bank of England has backed up the findings in its own forecasts on the economy which it expects to grow by 3.4% this year, in part driven by... Read The Rest →
Awards recognition for CW from the Institute of Internal Communications
First Voice, the members’ magazine CW publishes on behalf of the Federation of Small Businesses, emerged a triple winner at an awards presentation for business communication at the weekend. The Institute of Internal Communication’s Central Awards recognises quality work by agency and in-house teams across various categories and we picked up two Awards of Excellence for best image and best writing, and a Certificate of Merit for best stakeholder publication. You can read more about how we created the award-winning image which featured on the front cover of the magazine that... Read The Rest →