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Mixing social with business
…or how harnessing the power of social media will boost your business, win you friends and influence people… Few businesses these days would argue that they don’t need a website. According to a BBC report in March 2012, the UK is the ‘most internet-based major economy’ on the planet with online transactions accounting for 8.3% of our total economy – bigger than any other G20 country. What’s more, researchers predict that the UK web economy is set to grow at a considerably faster rate than either the US or China... Read The Rest →
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Our guide to surviving Euro 2012
In collaboration with our client, translation and localisation experts Conversis, CW has produced a Survival guide for anyone heading over to Poland and Ukraine for Euro 2012. The light-hearted guide contains all the key information about the host nations that football fans and business people alike will need for the trip, including key dates, local customs, currency information and stadium stats. The PDF guide also includes Polish and Ukrainian translations of everything from basic greetings to traditional English terrace chants, demonstrating the services that Conversis can provide. admission essay editing... Read The Rest →
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- In: Design
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Not just a pretty (type) face
How typography can make or break your content (and your business card) It is a design masterpiece. It is mindless corporate chic. It is New York City subway. It is Nazi soldiers marching in line. When you use Helvetica, you use more than an unassuming Swiss typeface. The world’s most popular font is revered and reviled in equal measure. People make ‘quietly captivating’ documentaries about it (see 2007’s The Life and Times of a Typeface) and ‘typophiles’ even shave it into their heads (see the mind-boggling photos on the curiously-titled... Read The Rest →
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Retweets and the modern day autograph book
definition essay on beauty Watching Ricky Gervais’ new comedy pilot Derek started me thinking about my schoolboy days of autograph hunting and how today the celebrity retweet has fast become the modern day version of this, but also how in a weird and wonderful way this could benefit your business. I remember fondly my days as a sports mad youngster who would pester my dad to get to Old Trafford, Edgbaston, Villa Park and many other top flight venues so early that the programme sellers and stewards were still tucked... Read The Rest →
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Leading content agency rebrands and launches new website
Leading and well-established content agency CW Corporate Communications has rebranded as CW Content Works to support its evolution to a full service creative content specialist. The Midlands-based creative agency has seen a massive shift in the way companies and organisations engage with their customers, employees and members in recent years. The new brand identity reflects CW’s commitment to provide the very best multi-media communication service in order to meet these needs and requirements. CW has over 20 years experience working with large organisations, helping them to communicate more effectively with... Read The Rest →
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Employee publications scoop awards hat-trick
It was Bronze, Silver and Gold for CW at the Institute of Internal Communication Central awards in February. More than 100 winners and guests attended the awards ceremony, held this year at the Radisson Blu, East Midlands Airport. First up with a Certificate of Merit in the Writing class was Olly Forrester’s feature, ‘The Secret Life of an Auditor’ written for Juicy News produced for Gerber Juice, Britain’s biggest fruit juice manufacturer. write your essay for you Being Premier, the newsletter for employees of Premier Foods, scooped an Award of... Read The Rest →
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- In: Blogging
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RFU selects CW for 6 Nations
what is the best essay writing service Journalists covering this year’s RBS 6 Nations rugby tournament were able to access player profiles and match stats with ease, thanks to a digital media guide produced by CW. The RFU, Rugby Union’s governing body in England, wanted a fresh and functional addition to accompany the traditional 80-page printed media guide handed out each year. With a fast turnaround vital, some of CW’s rugby mad staff put their heads together to create an easy to use interactive PDF containing all the key information... Read The Rest →
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- In: Content
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Content works for us
Many of us wake up on New Year’s Day nursing a sore head after perhaps one too many the night before, but I’ll make no excuse for cracking open a bottle of bubbly or two this year because at midnight on January 1, 2013, CW will celebrate exactly 25 years since we opened for business for the first time. Back then we had one client, two employees and rented two rooms above a branch of the Heart of England Building Society in Birmingham. And while the Heart of England BS... Read The Rest →
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- In: Content
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It’s them or us!
rogerian argument essay Which works best when writing for a company’s internal communication? ‘Company X announced this week that it is boosting exports to China’, or ‘We announced this week that we are boosting our exports to China.’ The former strikes a dispassionate, and therefore more authoritative tone, whereas adopting the third person is more engaging; it makes people feel included, one of the team, a valued contributor. A crude survey suggests it’s the hoary, old print journos, dying hard with their dog-eared house style guidelines, clinging to an approach... Read The Rest →
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- In: Social Media
- Comments Off on 10 things to consider when creating a social media strategy
10 things to consider when creating a social media strategy
A social media strategy can have an endless number of moving parts, there are a lot of critical issues companies often skip or don’t think through. Here are some possibilities: 1. Do you block social networks? It’s pointless for a company to block services such as YouTube and Facebook in the office. Employees have smartphones, and can access any service you block. In addition, many of those phones have their own hotspots. Employees could use their smartphone’s wifi to circumvent any blocking service you have. If you believe your employees... Read The Rest →