The PAW approach – ‘Pooch at Work’
Here at CW we have a soft spot for anything cute and fluffy, so when Victoria our senior account manager bought little Henry in, we all went a little gooey inside – well the girls did anyway! At first Henry, a two-year-old golden Cocker Spaniel, was very inquisitive and wanted to put his nose in places it wasn’t always welcome, but we are now in the safe knowledge that every corner and sniff has been investigated thoroughly. Henry quickly became very much at home and now lounges on the sofas... Read The Rest →
A Grand Theft Day
It’s had fans queuing through the night to get their hands on a copy. But after five long years in development, the ‘greatest game of all time’ has not been delivered…it has exploded onto the market. Overtaking all previous sales records, a reported £500 million has been taken during the game’s first 24 hours on sale. The most expensive game ever made with a combined development and marketing budget of £170m – more than movies such as Avatar and Harry Potter – it has clearly been money well-invested for the... Read The Rest →
The weird and wonderful world of… maintaining energy at E.ON
Here at CW we love the special blend of challenge and excitement that comes with the delivery of some of the more unusual communications projects we work on for our clients. cell spy now In recent months, as part of our work helping E.ON keep their workforce of hundreds up to date and motivated we’ve worked on a fantastic array of fun, one-off pieces of work ranging from the design and production of giant greetings cards and magnetic jigsaw puzzles to the creation of whizzy, interactive presentations. These greeting cards... Read The Rest →
Business blogging blunders…and how to avoid them
As purveyors of top notch content at CW, we’re big fans of the business blog. google cell phone tracker Get it right and it’s a real opportunity to establish your authority; show your personality; share your knowledge and experience; differentiate your business; engage with your customers; and spark conversations. But every day we see businesses getting it wrong and scoring own goals – so here are our 5 simple tips to get it right. 1. Don’t blag on your blog All too often people seem to think they’ve gone... Read The Rest →
The human side in a hard-hitting business story
Recent research by Bacs – the automated bank payment scheme – reveals that at any one time, over a million small businesses in the UK are waiting for payment for goods or services, and that the collective debt stands at a staggering £30.2 billion. Late payments have a crippling affect on small businesses, who frequently find that larger companies simply impose their own payment terms. According to the research, smaller firms are forced to wait an average eight weeks after bills are due, yet feel they cannot make a stand... Read The Rest →
The Honey Monster comes to Redditch!
We don’t need an excuse to bring the big furry fella to Redditch but when local nursery, Tudor Hall won the ‘design a hat’ competition on Honey Monster’s facebook page, we thought what better to way reward them than a visit from Honey Monster himself – laden with Sugar Puffs goodies of course! We have managed The Honey Monster’s Facebook and Twitter presence for the last year and often run competitions as part of our ongoing engagement with mums and their children – providing a fun place to interact with... Read The Rest →
In the line of duty… 150 miles for a pint!
Being editor of First Voice, the flagship membership publication of the Federation of Small Businesses, can be a tough gig. This week, all in the line of duty, Stef drove all the way to the Norfolk on the trail of a cover story and in pursuit of a pint! The story was a good one (and the beer pretty tasty too!)… Working with Mid-Norfolk FSB, Norfolk brewery Grain produced a special FSB Keep Trade Local beer to illustrate how its beer reaches parts of the local economy that a national... Read The Rest →
In the line of duty… Donning paper overalls and hairnets in search of inside knowledge!
This week, CW has been getting under the skin of the factory operatives at Gerber Juice for the lead story of the latest edition of Juicy News. home based business opportunity Before CW could be granted access to the controlled factory floor there was a strict process to go through. First we were handed a health questionnaire asking some probing questions – luckily we all passed as ‘risk free’! As a reward we were directed to a storeroom to pick out our factory outfits. These consisted of steel toe cap... Read The Rest →
Sandwell Mind re-launches as The Kaleidoscope Plus Group following CW rebrand
Today has been a very exciting day for the CW team as we’ve been over in the Black Country helping our client The Kaleidoscope Plus Group launch itself as a new charity. In the process, we’ve found ourselves rubbing shoulders with a couple of Emmerdale stars! The Kaleidoscope Plus Group, a health and wellbeing charity, recently disaffiliated itself from the national Mind charity, dropping its former name, Sandwell Mind. CW have been working with the charity over the last year to create a new brand identity for the charity that... Read The Rest →
Happy Birthday Conversis!
Hartelijk gefeliciteerd! Joyeaux Anniversaire! Alles Gute zum Geburtstag! Saeng il chuk ha ham ni da! Wszystkiego Najlepszego! La-breithe mhaith agat! Buon Compleanno! Eytyxismena Genethlia! Tillykke med fodselsdagen! This month marks our client, leading translation and localisation service provider, Conversis’s 10th birthday! We’ve been helping Conversis develop and manage traditional PR and social media campaigns for a number of years (read our client case study) and we’re delighted to see them doing so well. To grow the business to what it is today in just 10 years is remarkable in itself,... Read The Rest →