We Had a Ball!
Last week the team donned their glad rags to attend CW client The Kaleidoscope Plus Group’s inaugural World Mental Health Day Charity Gala Ball. And what a night it was – we did indeed have a ball! We’re yet to hear confirmation of the final figure but by the sounds of it lots of vital funds were raised, ensuring the charity can continue their great work promoting positive mental health and wellbeing and helping to create brighter futures for their service users. We have been working closely with The Kaleidoscope... Read The Rest →
Content Marketing: Make it Visual
In a world of high-speed information overload, visual impact has become a vital part of cutting through clutter and grabbing audience attention. Words only play a part in creating successful content. Their power coming into full effect once the audience is attracted and actively engaged in the content – drawn in by visual element such as images, graphic treatments and headlines. Brain Power This is largely because the brain can process visual content 60,000 faster than it can written content. Humans are programmed to process the visual before the written.... Read The Rest →
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Content Marketing: Rethinking The White Paper
The hallmark of a great white paper is that it’s clearly written from a well-researched position, informing opinion and demonstrating thought leadership through content with gravitas. The white paper has been around a long time, and it’s worth considering how to leverage this great marketing workhorse, to achieve more stretch from the substantive content within it. So here are 5 nifty repurposing ideas to try: 1. Primary & Secondary Content Think of white papers as a primary piece of content – rich in subject matter that tells a story in logical... Read The Rest →
My First Day As Social Media Apprentice: So Much To Learn!
By Hayley Roberts First day nerves are inevitable when starting a new job. What if I haven’t got a clue what I’m doing? What if I don’t fit in? I can’t use a Mac computer and I’m a rubbish tea and coffee maker – just a few of my worries before my big day… It turns out…first days aren’t as bad as everyone seems to think. Sat at my desk in a big comfy chair, an Apple Mac in front of me, with the radio on (Radio 2 isn’t as... Read The Rest →
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CONTENT CREATION: The Content Marketing Pyramid
Overwhelm. Disorder. Dearth. Words that describe how some managers feel about their content marketing strategy. Perhaps a content pyramid may help then. It’s a simple framework that easily identifies formats for content, and works by creating a solid foundation from which original and re-purposed content is then strategically created. Why The Pyramid Works Marketing works best when your audience sees that same message over and over in different places at the same time. The marketing pyramid assists this by: Repetition & saturation Reinforcing the same message in many formats... Read The Rest →
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Copyright or copy, right?
Help yourself! Go on, it’s on the internet and as everybody knows, if it’s on the internet, it’s fair game. So copy and paste at will. These words are free, right? Well, no, not really. Technically they’re subject to copyright, which means I, as the copywriter, have the right to prevent others from copying or reproducing these words without my permission, sue for infringement if they are reproduced without permission or, where I do give permission, expect a fee for them. I don’t have to register the copyright. It ‘arises’... Read The Rest →
Putting it all together
After more than a quarter of a century creating, producing and developing publications for many of Britain’s biggest brands and organisations, you might think we get a little blasé when a new project comes along… far from it! We still get the same excitement and buzz from launching or relaunching a title that we always have. Earlier this year we were privileged to win the contract to publish Vitality the members’ magazine for BABTAC and here our editor Eilidh MacRae gives a little insight into how it all comes... Read The Rest →
Has content marketing come of age?
Bill Gates first coined the phrase Content is King nearly 20 years ago talking about where he believed profits would be made on the internet. Of course, content has been around forever – it was just called something else – and while the concept of content marketing is a little newer, more enlightened brands have been doing it for years almost without realising it! What we’ve noticed at Content Works, and significantly over the past few months, is more and more organisations actively seeking us out to advise and help with... Read The Rest →
Under the skin of an award-winning rebrand
When our client The Kaleidoscope Plus Group got in touch to ask if we’d be interesting in attending or sponsoring their Gala Ball in celebration of World Mental Health Day we jumped at the chance to do both! So we’ll be donning our glad rags and joining them at their lovely new premises in West Bromwich on Thursday 9th October for a glitzy evening of fun and laughter, with a headline set from the rather brilliant Nina Conti. We’ve worked with the charity for several years, providing social media support and... Read The Rest →
When did you last review your member publication?
Evaluating if your own publication is in great shape can be a challenge. So we’ve created this quick health check to provide structure and objectivity. The Core Elements: Having launched or revitalised 100s of publications we have identified the core elements of success, and guide you through them here. Simply read the statements below and decide if you agree, feel neutral, or disagree. Findings In A Few Minutes: By the end you will have a clear sense of whether your publication is great or not, and what your strengths and... Read The Rest →