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Half of marketers time to be spent on content marketing in 2016
Content marketing continues to thrive in both consumer and B2B sectors. A recent survey by B2B Marketing found that: There has been a huge increase in the amount of content B2B marketers are producing over the last year. Eighty-three per cent of respondents reported an increase in the amount of content produced, with a mere five per cent claiming to have produced less. Despite this, 82 per cent of respondents also stated that they anticipated increasing their output over the remainder of 2015 and 2016. This rapid and sustained increase in... Read The Rest →
Content Marketing: Why Headlines Are So Important
In an age of content overload, your headline is one of your biggest opportunities to grab audience attention. It’s likely to make the difference between someone clicking through to your content/website or not. It’s of equal importance to SEO too – Google will be ranking you by headlines. Follow a few basics and you’ll get the right results. Tips For Writing Headlines Be sure your headline is authentic. Don’t over promise or trick the reader with the headline. It won’t help in the long run – your customer will feel... Read The Rest →
What Could A Copywriter Do For Your Business
In business words matter. They are a selling tool, educating and persuading audiences about your business. Words also matter in SEO. Your business has a digital foot print that Google uses to rank your value, and this value dictates whether your content or website is included in a Google search. So whether you are creating content for print or digital, you need to communicate strategically and fluently, with crystal clear messaging and a written ‘tone of voice’ exactly right for your brand and audience. Tone of Voice & Crystal Clear Messaging A... Read The Rest →
Creating a social media marketing strategy from scratch: the what, part 1
You’re sold on the potential benefits of social media marketing but you’re apprehensive. What should you be posting? When? How? Who should you be trying to talk to? What if you run out things to say? What if something unexpected happens? Whilst social media marketing is certainly not easy (to do well anyways), there’s no need to enter into a state of blind panic when faced with all the things there are to think of! Below we’ve outlined the first 5 of key areas for you to think around as... Read The Rest →
Creating a social media marketing strategy from scratch: ‘The where’
Social media marketing is one of the most effective and cost-effective ways to engage directly with customers, research the market, drive sales and develop a loyal customer base – but only if you know which channel to use and how to use them. Welcome to a series of blog posts designed to help trepidatious social media marketers create the foundations of a strong social media marketing strategy… Whatever industry you operate within, there will be companies out there visibly and successfully using social media channels to raise their profiles, reach... Read The Rest →
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John Lewis Christmas advert is a content marketing work of art!
Everyone loves Monty the Penguin – he’s no doubt popped into your newsfeed at least one in the past month as the social media frenzy has taken hold. In the six weeks since it was launched it has racked a staggering 20,662,243 views on YouTube. Starring a young boy and an incredibly cute penguin, what’s not to love?! In recent years, John Lewis has won the annual battle of the Christmas ads amidst strong competition from the likes of Coca Cola, Marks & Spencer and Sainsbury’s. This festive season John... Read The Rest →
Black Friday – officially a UK ‘thing’!
Anyone who has checked their emails over the last few days (and is a committed online shopper like myself!) will no doubt be aware that the American retail tradition of ‘Black Friday’ – the 24 hour period the day after Thanksgiving where retailers slash their prices and send consumers into a buying frenzy, has well and truly reached the UK. Keen not to miss out on custom from deal-hungry Black Friday shoppers, our client Halfords Autocentres got in touch late last week for some last minute help promoting their ‘Black Friday’ deals. We quickly... Read The Rest →
There’s no such thing as bad PR – is there?
The challenge to those creating publicity stunts is creating something that augments the brand message rather than burying it. It is not easy. So what does make a good stunt? What can you get out of it? And the classic debate: is there such a thing as bad PR? If you’re looking for a high impact way to get your brand, product or message out into the world and in front of your audience, then PR stunts fit the bill. Here are some successes: Animals ‘let loose’ to promote zoo opening... Read The Rest →
What kind of PR stunt should your brand pull next?
It’s planning season… have you considered including a PR stunt in your activity for next year? Need some inspiration? Here are some examples from the past few years of 6 different kinds of PR stunts. From flash mobs to Richard Branson crossing the English Channel in an amphibious vehicle, good PR can do amazing things. The ice bucket challenge exploded onto Facebook back in July and August raising millions for the ALS Association. The clever stunt saw donations leap from $1.7m between 29 July and 17 August last year to... Read The Rest →
A Day In The Life Of A Social Media Apprentice
Three weeks and one full notebook later…I’ve learned loads and I love my job. I literally can’t wait for Mondays to come around. Not everyone feels this way, so I believe I’m incredibly lucky. For many, Sunday nights can be flooded with thoughts of “where did the weekend go?” and feeling the Sunday night ‘dreadies’. Sunday night blues are very common with the average person moaning around 34 minutes on a Monday morning compared to just 22 minutes during the rest of the week. For the past three weeks my... Read The Rest →