Content works for us
Many of us wake up on New Year’s Day nursing a sore head after perhaps one too many the night before,
but I’ll make no excuse for cracking open a bottle of bubbly or two this year because at midnight on
January 1, 2013, CW will celebrate exactly 25 years since we opened for business for the first time.
Back then we had one client, two employees and rented two rooms above a branch of the Heart of England Building Society in Birmingham. And while the Heart of England BS was swallowed up by C&G in 1993, and our old office was acquired by a firm of funeral directors (it’s true), I’m pleased to report that CW is still very much alive and kicking.
However, the world is a very different place now to then, and many of the channels and tools we use today to help our clients communicate and engage with their employees and customers didn’t even exist in 1988.
Apple Macs were then still in their infancy; Nokia had just launched the Mobira Cityman, its first true handheld mobile phone with an eye-watering price tag of more than £3000; a fax machine was considered state of the art office technology; and ’email’ was what a Yorkshireman might exclaim when the post arrived through his letterbox.
As a business more of our output is now delivered online than on paper, which is one of the reasons behind our decision to change our name from CW Corporate Communications to CW Content Works.
The internet in general, and social media in particular, is all about content and delivering award-winning content is what CW does and has done for the past 25 years. Our roots are in publishing, editorial and design, and the core skills and expertise you need for that are exactly the same as those to create regular, original content for websites, blogs and intranets.
It’s a repositioning to more accurately reflect what we are actually doing these days.
CW works to create and deliver content that works for all our clients and their audiences – across any channel.
Whatever comes along next, be it micro, micro blogging or the internet of things, the one thing I can’t see changing any time soon is the demand for good quality, timely and original content. So, here’s to 2038!