Bizzybee
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Brand Communication
Content Creation
Social Media

Brief
bizzybee, a new consumer brand comprising rubber gloves, cleaning cloths and scourers, with a limited budget and virtually zero consumer awareness was in need of a marketing campaign to challenge Marigold’s dominance in the sector.

Strategy
CW developed an integrated, content-driven marketing strategy, allowing us to create a conversation with consumers across a range of channels.

PR, CSR and social media are being used to develop brand personality and values, creating brand champions in the process. This is supported with competitions, apps and giveaways through social media and digital newsletters, which have driven sales and engaged consumers.

Results
bizzybee has been transformed from an obscure brand into a credible challenger in a fiercely competitive market.

With an engaged and active Facebook following and editorial coverage in several national glossies, BBC radio and numerous local titles and lifestyle websites, CW helped bizzybee achieve like-for-like volume sales growth of 65% in 2011.

Statistics
0-1500 Facebook fans in six months

65% like-for-like volume growth during the period of activity

100 new subscribers per week for HTML newsletter

400+ fans in first week of debut app

Visit the bizzybee website

Visit the facebook fanpage

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